Case study: Eurocamp

Eurocamp is part of Holidaybreak plc, UK's leading operator of specialist holiday business with a 2006 turnover of over £350 million. Hello was asked to create a rich media presentation based upon the TV campaign and to use the 'Better by Miles' strap line. The project started with a rigorous scoping phase to ascertain the exact structure and schedule of the site build and to define the branding objectives the client wanted to achieve. This was then translated into wireframes and visuals, which were presented to Eurocamp marketing department. It was decided that the brief called for the development of an experiential site utilising the dynamism of Macromedia Flash and incorporating voiceovers, music, video and animation to re-create the unique ambiance of a Eurocamp holiday.

The video footage for the project was produced over a six day shoot, taken in three locations stretching across France. We started at Dordogne around the beautiful town of Sarlat, then down to the French Riviera covering areas including St. Tropez finishing in Dol de Bretagne, Brittany. The video was then edited and embedded into flash. This was one of the earliest projects to utilise streaming technology. The final project ran for 12-months to integrate with the 'Better by Miles' offline campaign.

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