Lil’Woodz Gift Rapping Service. As part of their Christmas social campaign Littlewoods launched a Gift Rapping Service with a difference.
As an online retailer the wrapping service the high street offers isn’t part of their offering so not to be left behind this tongue-in-cheek concept was developed as a means of developing engaging video content for their audience.
Littlewoods Mums were asked to share their cutest moments with their kids, the little things that make them smile. Five of the best were selected and produced as raps by Littlewoods and their social video team.
Cue Hello Web. Our task was to present this to their social fans and form the premise for gathering votes for their favourite rap. A key consideration was to maximise coverage across all social media channels so the decision was made to develop this away from any channel in particular and build as a responsive microsite where the video content could be viewed across all devices.