Evolving existing branding & representing it digitally.
MJ Quinn were in the midst of winning some prestigious nationwide contracts when they decided that, to contend with their competitors, they needed to overhaul their website. As is often the case when producing concepts for the website we became aware that the logo was going to look dated, so proposed that we modernise that too. All at MJ Quinn agreed and so we stripped things back to basics and started rebuilding the brand.
To showcase their impressive projects, we ensured the site had plenty of scope for high quality imagery, that we shot ourselves. This meant we could do justice to the companies on site work, their three locations and client case studies first hand. Alongside this, we developed a graphic logo, sticking with the previous ‘Q’ icon, which now has six sections, each in a different colour to represent one of their six core values. The digital face of the brand is now contemporary, imposing and evokes trust, exactly what we were aiming for!