Modernising the brand and translating it for various formats.
ProofID approached us knowing they needed a facelift, and fast. We were originally only briefed to produce website concepts, but during the process it became clear that the logo and messaging of the brand needed repositioning too. Luckily, they trusted us and were as enthusiastic about our ideas as we were.
We presented ProofID with a re-formulated brand which was immediately identifiable within the new contemporary website, but retained the roots of the business. Not only that, we also produced a selection of bold exhibition materials and even proposed a few extra ideas for rolling out the new branding within the office environment, such as decals, themed rooms and branded crockery.