Our Goodbye old, Hello new competition was a huge success, so much so that we were asked to recreate and adapt it for a new purpose. To promote Fearne Cotton’s first Home collection, we re-designed and restructured the concept to create the Fearne Cotton Swap Shop.
Users first found the item they would most like to swap, they then captured it on camera and uploaded. After cropping their image, users were then presented with all products from the collection and selected the one they would most like to replace their item with. All entries were displayed in a gallery page, the products were displayed on the collection page and you could even return to view your entry and share direct links to it with your friends.
This competition attracted 7688 new Facebook followers.